Grow your audience Through Free + Create
Share your creativity with people who are excited to discover new artists, try new tools, and make something of their own.
Free + Create is a free online event featuring a small group of artists and educators. Each contributor shares a creative resource and a mini tutorial to help participants start using it. Participants sign up for your email list to receive your contribution, giving you a chance to connect with people interested in what you create and teach.
By the numbers
Two rounds of creative resources, new connections, and email list growth.
1,600
Average new subscribers · first-time contributors
800
Average new subscribers · returning contributors
15
procreate artists featured
6,700+
Unique event-page visitors · Winter 2026
Subscriber averages reflect Winter 2026 contributor reports.
Visitor data covers February 23–March 3, 2026. The 15 featured artists represent the first two rounds.
Who’s a good fit?
Free + Create brings together a small group of artists and educators. I look for contributors whose creative work and audiences complement one another.
You regularly connect with your email audience.
You have an established email list and email your subscribers regularly. Your audience knows you and is used to hearing from you.
Your audience is interested in creating in Procreate.
The resources and mini tutorials shared during Free + Create should feel like a useful, relevant gift to your subscribers.
You’re ready to help spread the word.
Each contributor agrees to mention Free + Create in three emails before the event begins. Mentions within your regular newsletters count; dedicated emails aren’t required. Social sharing is welcome, but optional.
Think you’d be a good fit?
Send me a message through my contact page with a link to your work, a little about your email audience and how often you email them, and what you’d like to contribute. I’d love to hear from you.
Contributors are selected based on audience fit, contribution quality, and the mix of artists taking part.
What You’ll Share
Your contribution includes a free creative resource for Procreate and a mini tutorial to help participants start using it.
You can share an existing paid resource, create a fresh sampler, or make something new. It shouldn’t be a freebie that’s currently available to everyone or has already been widely shared with your audience.
Your mini tutorial can be a short video or a PDF with clear steps and images. Help participants try a technique or simple project using your resource.
Include commercial-use permission, allowing participants to sell artwork they create with your resource. You retain ownership of your original files; participants cannot resell or redistribute them.
After the event, you can sell your contribution or continue offering it as a freebie.
by Adeline-Julie Bee
What Contributors are Saying
Free + Create is a collaborative event where Procreate artists share tools and creative resources with the community.
New contributors typically welcome around 1,000–1,700 new subscribers during the event, while connecting with fellow artists and reaching new audiences.
Dawn Nicole Designs
“Between swipe copy, templates, and clear communication around the timeline, expectations, and updates, everything was super easy from a contributor standpoint. I wouldn’t hesitate to take part in any event Kelley is organizing.”
Adeline-Julie Bee
“During the event I welcomed around 1,600 new people to my newsletter and about 150 new followers on Instagram. More than the numbers, I loved connecting with fellow artists and the creative community.”
Lisa McKenna
“Free + Create was an incredibly well-run event from beginning to end. Everything was clearly outlined, deadlines were realistic, and I felt fully supported throughout the process. The event created real value for both artists and the creative community. I’d absolutely participate again.”
Kelli Mitchell, Pink Lemonade Company
“Being part of Free + Create was so fun. Kelley made the process very easy and the organization of the event was excellent. I gained about 1,000 email subscribers for very little work on my end.”
A Note From Kelley
I created Free + Create because I love sharing creative resources and helping people discover artists they might not have found on their own.
My goal is to make the event worthwhile for everyone: useful resources and a chance to try something new for participants, and connections with interested subscribers and fellow artists for contributors.
I look for people who care about what they create, enjoy teaching, and are willing to help introduce the event to their audiences.
If that sounds like you, I’d love to hear about your work and what you’d like to share.
Meet Recent Contributors
15 Procreate artists have participated across past events.
Adeline-Julie Bee 
Alaina Jensen 
Claire Makes Things 
Cristin April Frey, Cristin AF Designs Dawn Nicole, Dawn Nicole Designs 
Delores Naskrent 
Drew Steinbrecher 
Jennifer Nichols 
Jennifer Veguilla-Lezan 
Katie Simmons, Perch Handmade 
Kelley Bren Burke Kelli Mitchell, Pink Lemonade Company 
Lisa McKenna, Rebel Art Lab 
Nicki Fitz-Gerald 
Silvia Ospina
Want to see what past contributors shared?
Explore past contributions from Winter 2026 and Fall 2025→
Interested in contributing?
If Free + Create sounds like a good fit, I’d love to hear about your work and what you’d like to share.
Just want to enjoy the free resources and mini tutorials? Join the participant waitlist →